Your best intel never reaches the deal.
Set up in minutes—add competitors and your first weekly brief is usually ready in 15–30 minutes, with talking points for your next deal.
Briefs go to Slack and your CRM—no dashboard hunt. Trigger deal-specific briefs in about 90 seconds when a deal is in play.
Most intel lives in dashboards. Ours lives where your team works—and on the deal.
Start free with 3 deal briefs/month. Upgrade to Starter, Growth, or Pro as your team scales.
Your stack
Connect the tools you already use
OAuth CRM · Briefs to chat · Docs stay in sync
Acme vs Competitor X — Deal brief
Tailored for Enterprise deal
Key differentiators
We win on integration depth; they win on price. Lead with implementation speed and ecosystem.
Objection: Pricing
Response: Total cost of ownership is lower—fewer integrations to maintain, faster time-to-value.
Recommended next step
Schedule technical deep-dive with their IT. Bring implementation timeline.
KeystoneIQ
New brief: Acme vs Competitor X
Analyst-level intel. Trapped in the wrong place.
Competitive intelligence and business strategy that used to require a six-figure analyst—or a wiki nobody reads—now sits in spreadsheets and dashboards. Sales and marketing teams work in team collaboration and CRM solutions. The intel never reaches the deal.
How it works
Add competitors
Add your top 5–10 competitors. We pull from G2, their sites, and news.
Connect your CRM
HubSpot, Salesforce, Pipedrive, Zoho. One-click OAuth. Briefs attach to deals automatically.
Get briefs
Weekly briefs to Slack and email—first ones typically in 15–30 minutes after you add competitors. Deal briefs in about 90 seconds when the deal is connected.
Briefs that find your sales and marketing teams.
Talking points that show up.
Battlecard updates pushed to Slack and Teams. No Monday dashboard hunt.
Intel where the deal is.
Team collaboration. Your CRM. Not a wiki three clicks away.
The brief before the call.
Connect a deal. Get a tailored brief in about 90 seconds—right before you need it.
Analyst-grade intel. No analyst.
Replace six-figure CI and strategy hires with automated briefs. So What, Now What—every section. First briefs typically land in 15–30 minutes, then weekly on your schedule.
Adoption starts with your stack
Meet reps and marketers in CRM, chat, and docs—so competitive intel shows up where they already work.
CRM
Deals, pipeline & notes
Chat & collaboration
Briefs where your team works
Knowledge & docs
Wikis & playbooks
Trust & security — TLS in transit, workspace isolation (RLS), encrypted integration tokens, and audit logging for REST API activity (paid plans). Security overviewPrivacyTerms
Add competitors. Get a brief.
Your reps walk into competitive deals prepared. You close more of them.
Start free with 3 deal briefs per month. Upgrade to Starter, Growth, or Pro when you need more.
Get my first brief