Competitive intelligence built for modern PMM and GTM teams.
Your rep is 30 minutes from a demo. The prospect is also evaluating a competitor. Your battlecard is four months old. KeystoneIQ keeps it current automatically, so your rep walks in armed.
✓ Setup in under 5 minutes·✓ No annual contract·✓ Cancel anytime
The three things PMMs say about competitive intelligence.
Lifted from r/ProductMarketing and r/ProductManagement, with light copy edits for length. Headers are direct quotes from practitioners.
What they say
“Reps do not read this shit.”
KeystoneIQ writes the talk track, not the document. The brief is structured around the call your rep is about to walk into, with objection handlers and trap-setting questions. The static PDF in the shared drive stays in the shared drive.
What they say
“It sits in a shared drive.”
KeystoneIQ delivers into Slack, into the deal in your CRM, into the moment the rep asks. The brief shows up where the work happens. No archaeology, no tab-switching, no “has anyone seen the battlecard.”
What they say
“AI is not great at identifying what actually moves the needle.”
KeystoneIQ ingests your calls, your CRM, your win-loss notes, your closed-lost reasons. Not just the public web. Every claim has a citation in the Provenance Drawer. You see the source. Nothing is invented.
Three artifacts. One workflow.
The team-of-one tour. Brief, deal-risk, knowledge graph. Click through to a live sample of each.
The brief
What changed at Competitor X this week
Three things that moved. Why each one matters. A talk track your rep can use on the next call. Every claim cited.
See a sample brief →Deal risk
Per-opportunity risk score, pulled from your CRM
Every open deal scored against the competitors your rep is up against. Reps see which deals are about to slip, and why.
See a sample deal-risk view →Knowledge graph
Trace every claim back to its source
Ask any question. Get a sourced answer. The Provenance Drawer shows the document, the model, and the confidence score behind every line.
See the live knowledge graph →What KeystoneIQ runs on
Built on signals from SEC EDGAR, your CRM, your call transcripts, and 200+ structured sources. Multi-model verified. Every claim cited in the Provenance Drawer.
Customer logos coming soon. We're shipping with category proof, not fake testimonials.
Priced for modern teams.
No annual contract. No CFO conversation required. The Starter tier is the one most modern PMM and GTM teams start on.
Starter
$149/mo
For modern PMM and GTM teams running CI alongside enablement and launches. Three competitors, weekly briefs, citations on every claim, Slack delivery.
Growth (most popular)
$399/mo
For PMM and GTM leaders who need deal-level intelligence. Ten competitors, CRM ingestion, per-deal risk scoring, battlecard versioning, win-loss intake.
Pro
$799/mo
For PMM and GTM teams at companies where the CFO reads the board deck. Unlimited competitors, SEC filings and earnings calls, knowledge-graph search, board-report exports.
Start free. Your next brief in minutes, not weekends.
PMMs in r/ProductMarketing report 10 to 16 hours to build a single battlecard manually. KeystoneIQ generates one in the background while you finish setup.
Questions modern teams ask.
No sales call required. Read the answers, start the trial.
Is this just another AI summarizer of competitor websites?
No. KeystoneIQ ingests your CRM calls, your win-loss interviews, your closed-lost notes, and SEC filings alongside the public web. Every claim has a citation in the Provenance Drawer. You see the source document, the model that classified it, and the confidence score. The AI is the translator, not the researcher.
Do reps actually use it?
Adoption is the measurable failure mode of every CI tool. KeystoneIQ ships with Gong trackers per competitor so you can see exactly how often each battlecard claim shows up in real calls. The brief gets delivered into Slack and the deal in your CRM, not a shared drive. If a rep doesn't open it, you'll see it in the data inside two weeks.
How does it compare to other competitive intelligence tools?
Different segments, different motions. Enterprise CI programs are built for teams with a dedicated CI analyst, cost 10 to 50 times more, and tend to underperform on rep adoption when the dedicated owner doesn't exist. Change-detection tools ping you when a competitor's page changes and stop there. KeystoneIQ is the full workflow for modern PMM and GTM teams: brief, battlecard, deal-risk score on every CRM opportunity, and board-ready exec narratives. The side-by-side comparison with named vendors and sourced pricing lives at /compare.
What if my competitor doesn't have a public website?
KeystoneIQ pulls signal from SEC EDGAR filings, earnings calls, your CRM win-loss notes, and your sales call transcripts. The public web is one source of many. For competitors that go dark publicly, the deal-level signal from your CRM is often the strongest.
Can I expense $149 a month without CFO approval?
Yes. Starter is $149 a month with no annual contract and no procurement conversation. The tier is priced to clear dept-head budget at most 50-250-person SaaS companies. Cancel whenever.