Your CEO wants a battlecard by Friday. Ship it tonight.
You run competitive intel alongside launches and enablement. KeystoneIQ drafts the brief, the battlecard, and the messaging from your own evidence, keeps them current, and delivers them where reps already work.
✓ Setup in under 5 minutes·✓ No annual contract·✓ Cancel anytime
The three things PMMs say about competitive intelligence.
The first two headers are direct quotes from practitioners on r/ProductMarketing (Smooth-Assistant-309 and Educational-Wish4061, September 2025), lightly edited for length. The third is our paraphrase of a recurring theme.
What they say
“Reps do not read this shit.”
KeystoneIQ writes the talk track, not the document. The brief is structured around the call your rep is about to walk into, with objection handlers and trap-setting questions. The static PDF in the shared drive stays in the shared drive.
What they say
“It sits in a shared drive.”
KeystoneIQ delivers into Slack, into the deal in your CRM, into the moment the rep asks. The brief shows up where the work happens. No archaeology, no tab-switching, no “has anyone seen the battlecard.”
What they say
Generic AI summaries don't tell you what moves the needle.
KeystoneIQ ingests your calls, your CRM, your win-loss notes, your closed-lost reasons. Not just the public web. Every claim has a citation in the Provenance Drawer. You see the source. Every claim links to its source.
Four artifacts. One workflow.
Brief, deal risk, knowledge graph, messaging. Every one cites its sources, and Claude or Cursor can read all four straight from your workspace.
The brief
What changed at Competitor X this week
Three things that moved. Why each one matters. A talk track your rep can use on the next call. Every claim cited.
See a sample brief →Deal risk
Per-opportunity risk score, pulled from your CRM
Every open deal scored against the competitors your rep is up against. Reps see which deals are about to slip, and why.
See a sample deal-risk view →Knowledge graph
Trace every claim back to its source
Ask any question. Get a sourced answer. The Provenance Drawer shows the document, the model, and the confidence score behind every line.
See the live knowledge graph →Messaging
How to talk about your product, checked against evidence
A positioning framework drafted from your own site and your competitors'. Every why-us claim labelled Backed, Contradicted, or No evidence yet. You steer it, approve it, share it, and it feeds your briefs, battlecards, and AI assistant.
How messaging works →What KeystoneIQ runs on
Built on 20+ signal types from SEC EDGAR, your CRM, your call transcripts, reviews, and the web. Multi-model verified on Growth and Pro. Every claim cited in the Provenance Drawer.
Customer logos coming soon. We're shipping with category proof, not fake testimonials.
Priced for modern teams.
No annual contract. Every plan starts with 14 days of Growth, free, so you see battlecards, deal risk, and messaging before you choose.
Starter
$149/mo
For modern PMM and GTM teams running CI alongside enablement and launches. Up to 10 competitors, weekly briefs, citations on every claim, Slack delivery.
Growth (most popular)
$399/mo
For PMM and GTM leaders who need deal-level intelligence. Up to 25 competitors, CRM ingestion, per-deal risk scoring, evidence-checked messaging, win/loss reports from your closed deals.
Pro
$799/mo
For PMM and GTM teams at companies where the CFO reads the board deck. Up to 50 competitors, SEC filings and earnings calls, knowledge-graph search, board-report exports.
Start free. Your next brief in minutes, not weekends.
One Head of PMM on r/ProductMarketing logged about 16 hours to build a single battlecard manually (March 2025). KeystoneIQ generates one in the background while you finish setup. Want proof first? Generate a free brief on any competitor, no signup required.
Questions modern teams ask.
No sales call required. Read the answers, start the trial.
Is this just another AI summarizer of competitor websites?
No. KeystoneIQ ingests your CRM calls, your win-loss interviews, your closed-lost notes, and SEC filings alongside the public web. Every claim has a citation in the Provenance Drawer. You see the source document, the model that classified it, and the confidence score. The AI is the translator, not the researcher.
Do reps actually use it?
Adoption is where most CI programs fail. KeystoneIQ ships with Gong trackers per competitor so you can see how often each competitor comes up in real calls. The brief gets delivered into Slack and onto the deal in your CRM, not a shared drive, and every rep who opens it sees the same approved messaging.
How does it compare to other competitive intelligence tools?
Different segments, different motions. Enterprise CI platforms are typically quoted at $15k to $40k a year (Klue, 2026) and assume a dedicated owner; KeystoneIQ starts at $149 a month. Change-detection tools ping you when a competitor's page changes and stop there. KeystoneIQ is the full workflow for modern PMM and GTM teams: brief, battlecard, deal-risk score on every CRM opportunity, and board-ready exec narratives. The side-by-side comparison with named vendors and sourced pricing lives at /compare.
What if my competitor doesn't have a public website?
KeystoneIQ pulls signal from SEC EDGAR filings, earnings calls, your CRM win-loss notes, and your sales call transcripts. The public web is one source of many. For competitors that go dark publicly, the deal-level signal from your CRM is often the strongest.
Can I expense $149 a month without CFO approval?
Yes. Starter is $149 a month with no annual contract and no procurement conversation. It is priced to fit a department-head budget, with no procurement conversation. Cancel whenever.