Connect your stack. Get first value in minutes.
KeystoneIQ plugs into the tools you already use and turns your deals, calls, and docs into competitive intelligence you can act on.
You stay in control
Each connection asks only for the access its features use, and you can revoke it in one click. Read access by default: KeystoneIQ writes to your CRM only after you turn on CRM write-back (off by default), for HubSpot and Salesforce. We never sell your data.
CRM & pipeline
Deal context enriches every brief and powers deal-risk scoring.
HubSpot
Pulls your live HubSpot pipeline into every brief: open deals, accounts, and recent activity. Briefs reflect what's in flight.
What it does for you
- · A deal-specific brief before your sales calls
- · Deals linked to the competitors named in their notes
- · Deal risk scoring on every open deal (Growth+); pipeline risk dashboard (Pro)
- · Flags when a competitor shows up in a live deal (Growth+)
Privacy
Read access by default. KeystoneIQ writes to HubSpot only after you turn on CRM write-back (off by default). Then you can add a brief to a deal (Starter+), and on Growth and Pro risk scores and deal-alert notes are written too.
Salesforce
Plugs into your Salesforce opportunities so KeystoneIQ knows what's in flight, what's slipping, and where competitors are showing up.
What it does for you
- · A deal-specific brief before your calls
- · Opportunities linked to the competitors named in their notes
- · Deal risk scoring on every open deal (Growth+); pipeline risk dashboard (Pro)
- · Win/loss patterns by competitor (Growth+)
- · Production and Sandbox supported
Privacy
Read access by default. KeystoneIQ writes to Salesforce only after you turn on CRM write-back (off by default). Then you can add a brief to an opportunity (Starter+), and on Growth and Pro risk scores and deal-alert tasks are written too.
Pipedrive
Reads your Pipedrive deals so briefs reflect your live pipeline and surface competitor mentions buried in your notes.
What it does for you
- · A deal-specific brief before your calls
- · Deals linked to the competitors named in their notes
- · Deal risk scoring on every open deal (Growth+)
Privacy
Read access for intelligence. Add to deal and CRM write-back are available for HubSpot and Salesforce.
Zoho CRM
Connects your Zoho deals and accounts so briefs reflect the deals you're working.
What it does for you
- · A deal-specific brief before your calls
- · Deals linked to the competitors named in their notes
- · Deal risk scoring on every open deal (Growth+)
Privacy
Read-only. KeystoneIQ does not write to Zoho CRM.
Calls & support
Turn conversations into competitive signal, automatically.
Gong
Turns sales conversations into competitive signal: what gets said about your competitors on your recorded calls.
What it does for you
- · Competitor mentions from your calls, called out in your brief
- · What reps hear on calls feeds your messaging evidence (Growth+)
Privacy
Read-only access to call transcripts. Recordings stay in Gong.
Zendesk
Surfaces churn-risk and competitor mentions hiding in your support queue, so customer success sees them before renewals.
What it does for you
- · Tickets that mention a competitor, automatically flagged
- · Churn-risk themes called out in your brief
Privacy
Read-only access to recent tickets and conversations.
Intercom
Reads your Intercom conversations for the competitor mentions and pricing friction that customer success usually misses.
What it does for you
- · Conversations that mention a competitor, automatically flagged
- · Churn-risk and pricing-friction themes called out in your brief
Privacy
Read-only access to recent tickets and conversations.
Documents & cloud files
Your wikis, playbooks, and evidence, indexed and cited.
Notion
Lets KeystoneIQ cite your own Notion playbooks, positioning docs, and source-of-truth pages in briefs, and in Ask KIQ on Growth and Pro.
What it does for you
- · Ask KIQ answers grounded in your playbooks, on Growth and Pro
- · Battlecards cite your internal source of truth, on Growth and Pro
Privacy
Only the pages you explicitly share with KeystoneIQ.
Confluence
Pulls in the Confluence wikis your team already maintains so KeystoneIQ stays consistent with how you talk about the market.
What it does for you
- · Ask KIQ citations from your wiki, on Growth and Pro
- · Battlecards grounded in your docs, not generic templates, on Growth and Pro
Privacy
Read-only. Reads the pages the connecting Confluence user can access, so connect with an account limited to the spaces you want to share.
Google Drive
Grounds briefs and battlecards in the deal-room files you share, like deck wins, RFP responses, and win/loss notes. Citations link back to the source.
What it does for you
- · Briefs cite the exact docs they're built on
- · Ask KIQ can cite your deal room
Privacy
You pick the files we can see. Nothing else is visible.
SharePoint / OneDrive / Dropbox / Box
Brings the docs scattered across your other cloud drives into one citable evidence layer for briefs and Ask KIQ.
What it does for you
- · Citable evidence from across your stack
- · Ask KIQ answers cite your real documents
Privacy
Read-only access to the folders you choose. Revoke anytime.
Intel & enrichment
Public signals are included. Some sources connect to your own account.
Public web & news
Checks competitor sites, blogs, changelogs, and news and feeds what changed into your brief: every week on paid plans, and when you refresh your brief on Free. Paid plans add more signal sources.
What it does for you
- · Every tracked competitor checked before each brief
Privacy
Public sources only. No accounts, no cookies.
Review intelligence (G2, Capterra)
Tracks each competitor's star rating and review count on the review sites your buyers read.
What it does for you
- · Star rating and review count for each competitor
- · Collected on the weekly run and available to your brief
Privacy
Public review sites only.
Your own website
Watches your own site the way it watches competitors: what changed, your pricing history, a claims audit of which site claims your evidence backs, and how much of your approved messaging your site actually says.
What it does for you
- · Change feed and pricing history for your own product
- · Claims audit: which claims on your site your evidence backs
- · How much of your approved messaging your site says
Privacy
Public pages only.
SEC EDGAR filings
Adds public financial data to every public-company competitor: what they reported, how they're trending, and whether they mention you.
What it does for you
- · Annual report highlights for public competitors that file with the SEC (Starter+)
- · Revenue and margin trends per competitor (Growth+)
- · Filing analysis and detection of mentions of your company (Pro)
Privacy
Public SEC filings only.
Semrush / Clearbit
Plugs traffic, keyword, and firmographic depth into your competitive view using keys you already pay for. No extra subscription.
What it does for you
- · SEO trend signals per competitor
- · Richer firmographics on every competitor record
Privacy
Your key, read-only. Revoke anytime.
GA4
Adds your own traffic and conversions by channel to your brief, next to what competitors shipped that week.
What it does for you
- · Your traffic and conversions by channel shown next to competitor moves in your brief
Privacy
Read-only on the property you choose.
Klaviyo
Adds your recent Klaviyo email campaigns to your brief, next to competitor moves, for commerce and lifecycle teams.
What it does for you
- · Your recent email campaigns listed next to competitor moves
Privacy
Read-only access to email campaigns. Revoke anytime.
Deliver to your team
Briefs and alerts show up where your team already works.
Slack
Drops each new brief (weekly on paid plans), and on paid plans competitor change alerts, into the Slack channel your team already lives in.
What it does for you
- · Your brief in the channel you pick
- · Alerts when a competitor makes a material change (paid plans)
Privacy
Post-only. We never read your messages.
Microsoft Teams
Sends each new brief, and on paid plans competitor change alerts, straight into a Teams channel. No new tab, no new login.
What it does for you
- · Your brief inside Teams, plus competitor change alerts on paid plans
Privacy
Outbound only. KeystoneIQ posts, never reads.
Emails each new brief to everyone in your workspace who hasn't opted out, viewers included. Good for execs and stakeholders who don't live in the app.
What it does for you
- · Your brief in every teammate's inbox (weekly on paid plans)
- · Competitor change alert emails (paid plans)
Privacy
Outbound only. Authenticated and signed.
AI assistants & automation
Read your intelligence from Claude or Cursor, or route it anywhere with the API.
Claude, Cursor & MCP clients
Ask Claude or Cursor about a competitor and get the answer from your own cited briefs and verified facts, plus battlecards, threat scores, deal context, and approved messaging on Growth and Pro, not from the open web.
What it does for you
- · Ask Claude about a competitor and get cited answers
- · Once you set Your stance, responses carry your team's rules for the assistant to follow
- · Draft with your battlecards in context (Growth+)
- · Pull your approved messaging into any draft, each claim labelled backed or team's call (Growth+)
Privacy
Read-only. Workspace-scoped key, revocable anytime. Every call audited.
Zapier & Make
Lets ops route new intel, finished briefs, alerts, and deal updates into the workflow stack you already run.
What it does for you
- · Route new intel, briefs, and alerts anywhere
- · Trigger workflows on competitor moves
Privacy
Workspace-scoped key. You control what's exposed.
REST API + outbound webhooks
Open the data out to your own systems. Build dashboards, write to CRM fields, or fire custom alerts.
What it does for you
- · Build anything: dashboards, CRM enrichment, custom alerts
Privacy
Workspace-scoped key. Signed delivery, revocable anytime.
Plug and play. First brief in minutes.
Most integrations are one click (or a quick API-key paste) away. Sign up, add your competitors, and watch your first brief generate in minutes.