Priced for Frontier teams
Cited competitor briefs
from $149 a month.
No annual contract. Self-serve from trial to paid. Cited briefs, CRM sync, and alerts on Starter. Battlecards, deal-risk scoring, and the knowledge graph on Growth. Board reports on Pro.
Free
$0
Full Growth features for 14 days. No card, no commitment.
For PMMs evaluating whether KeystoneIQ fits the workflow. One competitor, a brief that refreshes when new data lands, public sources only. No credit card.
- 14-day trial: 25 competitors, battlecards, Ask KIQ, deal risk scoring
- After trial: 1 competitor, brief refreshes with new data, 14-day activity feed
- Activity feed with trend arrows and news
- Brief sharing + action checklist
- Your stance rules set during the trial keep applying
- 2 team members (viewers included)
Start here
Starter
$149/mo
$1,490/yr (save ~17%) billed yearly
For Frontier PMM and GTM teams running CI alongside enablement and launches. Weekly briefs with cited claims, Slack delivery. No annual contract.
- Weekly competitor brief every Monday: what changed, what it means, what to say
- 25 deal briefs per month, built from your CRM deals
- CRM sync: HubSpot, Salesforce, Pipedrive, Zoho
- Every key claim cited: source, date, and how many sources agree
- 5 primary + 5 secondary competitors
- 2 products, 5 seats + unlimited viewers
- Brief delivery and alerts to Slack, Teams, and email
- Competitor news, funding, M&A, launches and hiring signals
- High, Medium, or Low confidence and an intelligence label on every brief
- Your stance: your never-do rules and take on the market, followed across your briefs and your AI assistants (Ask KIQ and messaging drafts on Growth and Pro)
- Context Layer: Claude, Cursor, and any MCP client read your briefs and verified facts (300 calls a month)
- HubSpot deal card + Add to deal: post a brief to a HubSpot or Salesforce deal once you turn on CRM write-back
- 30-day activity feed
- SEC filing alerts for public competitors that file with the SEC
- 3 custom alert rules on core signals
- Competitor changelog change alerts
- Gong: auto-flag competitor mentions in sales calls
- Pre-call meeting briefs: deal prep in minutes for upcoming CRM meetings
- Brief sharing
- Word export
- Action tracking checklist
What the trial runs on
Growth
$399/mo
$3,990/yr (save ~17%) billed yearly
For PMM and GTM leaders who need deal-level intelligence. Per-deal risk scoring, battlecards that track their own freshness, win-loss intake.
- Everything in Starter
- Battlecards for every competitor, rebuilt from every brief
- Deal Risk Score on every active deal
- Unlimited deal briefs
- Predicted Moves: what competitors are likely to do next
- Deep Research: 3 a month, every claim checked against the page it came from
- Messaging & positioning framework: drafted from your evidence, each why-us claim labelled by how well it is backed, steered by you
- Multi-model review of weekly and deal briefs, with a Verified badge when they pass
- 8 primary + 17 secondary competitors
- 5 products, 12 seats + unlimited viewers (extra seats at $49/seat/mo)
- Win/Loss narrative report generated from your closed-won and closed-lost CRM deals
- Ask KIQ: multi-turn conversations grounded in your Knowledge Graph
- Competitor pricing change alerts
- Executive change + strategic move alerts
- Review ratings from G2 and Capterra
- AI threat scoring per competitor
- Product Intelligence for your own site: change feed, pricing history, claims audit
- Approved messaging feeds your briefs, battlecards, and AI assistant (via MCP)
- Share approved messaging with a read-only link; export to Word or slides
- Weekly re-check of every approved claim, with a heads-up when the evidence drifts
- Knowledge Graph: your signals reconciled into one structured graph
- Unlimited custom alert rules, including review, executive, funding, and M&A signals
- 90-day activity feed
- Win/loss trend dashboard
- Competitor comparison
- 13-week pricing change history
- Custom brief schedule: pick the day, hour, and timezone your brief arrives
- Opt-in CRM write-back: deal-risk scores to HubSpot and Salesforce, off by default
- PPTX export
- REST API + signed webhooks
- Zendesk + Intercom integration
- Klaviyo integration
- Google Drive (you pick the files)
- SharePoint, OneDrive, Dropbox, and Box
- Live deal nudges to Slack DM, plus opt-in notes and tasks on HubSpot and Salesforce deals
- Financial metrics for public competitors: revenue, margins, growth rates
- Investor signal momentum on public competitors
Pro
$799/mo
$7,990/yr (save ~17%) billed yearly
For PMM and GTM teams at companies where the CFO reads the board deck. Pipeline risk with revenue at risk, AI-built competitive matrices, and up to 5 workspaces in one organization.
- Everything in Growth
- Deep Research with no monthly cap, every claim checked against its source
- Pipeline risk dashboard with revenue-at-risk
- Strategy matrix: AI-built competitive matrices (100 a month)
- Board / exec report generator
- Multi-workspace organizations (up to 5 workspaces)
- Governance dashboard with 30-day audit trail
- 10 primary + 40 secondary competitors
- Unlimited products, 30 seats + unlimited viewers (extra seats at $49/seat/mo)
- Premium intelligence synthesis on every brief
- Pricing Impact Analysis: deal-cross-referenced narrative on every pricing change
- Annual-report analysis for public competitors that file with the SEC: risk factors and management commentary, with citation
- Earnings intelligence: results, guidance and executive quotes from each public competitor's SEC earnings release
- Period-over-period trend narratives in board reports
- Sales Playbook Generator
- Competitive landscape positioning map
- Per-competitor Battlecards with pricing and earnings intel
- Reverse competitive discovery
- 52-week pricing change history
- Salesforce sidebar widget (your Salesforce admin installs it; we send the package)
- Competitive battle room: team comments on every brief
- Unlimited activity feed history
- SSO / SAML: on the roadmap, ask us
Every trial starts on Growth for 14 days. Pick a plan anytime; you pay nothing until day 15.
Prices in USD, plus applicable taxes.
Need something custom? Contact us
What changes when competitive intelligence runs on autopilot
Leadership stays current
Executive summaries and deal briefs, refreshed weekly and on demand, cited down to the source.
Monday morning pulse
On paid plans, a competitive brief lands in Slack, Teams, or email every week. Leadership, product, and sales start the week on the same page.
First brief in minutes
Add a competitor, get a cited brief. Connect your stack when you are ready. No procurement, no IT ticket, no services project.
Integrations by plan
- Every plan
- Public web & news · Slack, Teams, and email brief delivery
- Starter adds
- Alerts: change alerts to Slack, Teams and email; alert rules to Slack and email · HubSpot · Salesforce · Pipedrive · Zoho CRM sync · Gong · Notion · Confluence · GA4 · Semrush · Clearbit · SEC filings (public competitors) · Context Layer for Claude, Cursor, and MCP clients
- Growth & Pro add
- G2 · Capterra review ratings · Klaviyo · Google Drive · SharePoint · OneDrive · Dropbox · Box · Zendesk · Intercom · REST API · Webhooks · Zapier and Make via webhooks · Pro: annual-report risk factor and MD&A analysis
See full integration catalog → · API reference · Context Layer (MCP)
What does your current research cost you?
A rough estimate from your own inputs, not a measured result.
Estimated cost (assumes $100/hr)
$1,200/mo
Estimated difference vs Starter
$1,051/mo
Estimate only: your hours times 4 weeks times an assumed $100 an hour, minus the Starter price. Your numbers will differ.
Compare plans at a glance
| Feature | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| Competitors tracked | 1 | 10 | 25 | 50 |
| Weekly briefs | 1 a month, when there's new data | ✓ | ✓ | ✓ |
| Context Layer for AI assistants (MCP) | · | 300 calls / mo | 3,000 calls / mo | Unmetered |
| Your stance: never-do rules and take on the market, checked on your briefs | Rules already set keep applying | ✓ | ✓ | ✓ |
| Custom alert rules | · | 3, core signals | Unlimited, all signal types | Unlimited, all signal types |
| Competitor changelog change alerts | · | ✓ | ✓ | ✓ |
| Custom brief schedule (day / hour / timezone) | · | · | ✓ | ✓ |
| Win/Loss narrative report | · | · | ✓ | ✓ |
| Product Intelligence (own-site scan, pricing history, claims audit) | · | · | ✓ | ✓ |
| Messaging & positioning framework (tested against evidence, steered by you) | · | · | ✓ | ✓ |
| Deal briefs / month | · | 25 | Unlimited | Unlimited |
| Per-competitor battlecards | · | · | ✓ | ✓ |
| Ask KIQ: product help and setup checks | ✓ | ✓ | ✓ | ✓ |
| Ask KIQ: answers from your competitive data, cited | · | · | ✓ | ✓ |
| Deal Risk scoring | · | · | ✓ | ✓ |
| Multi-model review of weekly and deal briefs (Verified badge) | · | · | ✓ | ✓ |
| Review ratings (G2, Capterra) | · | · | ✓ | ✓ |
| Competitor pricing-change alerts | · | · | ✓ | ✓ |
| Executive move signals | · | · | ✓ | ✓ |
| Pipeline Risk dashboard | · | · | · | ✓ |
| Competitive landscape map | · | · | · | ✓ |
| Earnings intelligence | · | · | · | ✓ |
| Board reports with trend narratives | · | · | · | ✓ |
| Knowledge Graph | · | · | ✓ | ✓ |
| Activity feed history | 14 days | 30 days | 90 days | Unlimited |
| CRM sync (HubSpot / Salesforce / Pipedrive / Zoho) | · | ✓ | ✓ | ✓ |
| Opt-in deal-risk write-back to HubSpot / Salesforce | · | · | ✓ | ✓ |
| Gong call intelligence | · | ✓ | ✓ | ✓ |
| GA4 integration | · | ✓ | ✓ | ✓ |
| SEC filing alerts (public competitors) | · | ✓ | ✓ | ✓ |
| Zendesk, Intercom, Klaviyo, and cloud drives | · | · | ✓ | ✓ |
| Brief delivery to Slack, Teams, and email | ✓ | ✓ | ✓ | ✓ |
| Data export | · | DOCX | DOCX / PPTX | CSV / DOCX / PPTX |
| Extra seats add-on | · | · | ✓ | ✓ |
The default free trial runs on Growth: battlecards, deal risk, messaging, and opt-in CRM write-back, so you already know what you are buying.
Frequently asked questions
- Do I need a credit card to start?
- No. Every new workspace starts with a 14-day free trial, no card required. You get full Growth features: 25 competitors, per-competitor Battlecards, Ask KIQ, Deal Risk Score, unlimited deal briefs, Knowledge Graph, and Slack/email delivery. Pick a plan anytime; you pay nothing until the trial ends.
- What happens when my trial ends?
- If you picked a plan during the trial, billing for it starts then. Otherwise your workspace moves to the Free plan: 1 competitor and an activity feed with 14-day history. Your trial briefs and data are preserved; competitors beyond the first are paused, with their history kept, and resume when you upgrade. Free includes 2 seats (viewers count too); teammates beyond that keep read access and get edit access back when you upgrade. You can refresh one brief a month when there's new data, or upgrade for a brief every week, CRM sync, and deal prep.
- How quickly do I get my first brief?
- Your first competitive brief is typically ready in minutes after adding a competitor. Deal briefs are ready in minutes too.
- Which CRMs do you connect with?
- KeystoneIQ connects with HubSpot, Salesforce, Pipedrive, and Zoho CRM. CRM sync is available during your 14-day free trial and on all paid plans. Deals sync automatically and link to the competitors named in your CRM notes. KeystoneIQ only reads your CRM until you turn on CRM write-back in Settings, which is off by default. With it on, Add to deal (Starter and up) posts a brief to a HubSpot or Salesforce deal, and on Growth and Pro KeystoneIQ also writes deal-risk scores and competitor nudges to HubSpot and Salesforce deals. Zoho deals can't receive notes.
- Can I cancel or downgrade anytime?
- Yes. Upgrades are charged the prorated difference right away. Downgrades take effect right away too, and the unused time is credited to your account for your next invoices. Cancellations take effect at the end of your current billing period, and we don't refund partial periods; any unused credit from a downgrade is refunded to your card when the subscription ends. After a cancellation your workspace moves to the Free plan. Your briefs, settings, and Your stance rules stay. Competitors beyond Free's limit are paused, not deleted, and resume when you upgrade. On Free the activity feed shows the last 14 days, and on every plan except Pro, intel older than six months is removed.
- Do I need to bring my own API keys or data sources?
- No. Competitive signals are bundled and work out of the box: news, funding, SEC EDGAR filings, and launches from Starter, with review ratings, community sentiment, pricing-change alerts, and executive moves added on Growth and Pro. Growth and Pro also add multi-model review of weekly and deal briefs. Optional premium data connectors are available in Settings for teams with existing contracts, but are never required.
- What's in a competitive brief?
- Every brief includes an executive summary, deal-ready intelligence with specific talking points, objection handlers, prioritized recommended actions, and cited evidence sources, structured so your team can act immediately, not just read a report. Weekly, deal and deep research briefs also show what we checked, and if you've set rules in Your stance, how many lines we fixed to follow them.
- Which plans can edit Your stance?
- Your stance holds your never-do rules and your take on the market. Editing it is included on Starter, Growth, and Pro, and during the 14-day trial. Rules you have already set keep applying on every plan, including Free. Once rules are set, weekly, deal and deep research briefs are checked against them after they are written: lines that break a rule are rewritten or removed, and the brief says how many.
- Do you offer annual billing?
- Yes. All paid plans offer annual billing at approximately 17% savings. You can switch between monthly and annual billing from Settings → Billing → Manage subscription.
- Is my data secure?
- Yes. All data is encrypted at rest and in transit. Workspaces are isolated with row-level security. CRM tokens are encrypted with a separate key. We don't use your data to train AI models. See our security documentation at /docs/security.
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