Priced for modern teams
Plans that clear procurement.
From $149 a month.
No annual contract. No CFO conversation required. Self-serve from trial to paid. Per-competitor briefs, auto-updating battlecards, deal-risk scoring on every CRM opportunity, knowledge graph with citations, and board reports for the C-suite.
Free
Full Growth features for 14 days. No card, no commitment.
For PMMs evaluating whether KeystoneIQ fits the workflow. One competitor, weekly brief, public sources only. No credit card.
- 14-day trial: 25 competitors, battlecards, Ask KIQ, deal risk scoring
- After trial: 1 competitor, brief refreshes with new data, 14-day intel stream
- Intel stream with trend arrows, G2 reviews, news, pricing signals
- Brief sharing + action checklist
- 2 team members
Starter
Less than the cost of a Notion-and-ChatGPT-and-Google-Alerts stack with no maintenance time.
$1,490/yr (save ~17%)
For modern PMM and GTM teams running CI alongside enablement and launches. Weekly briefs, citations on every claim, Slack delivery. No annual contract.
- Trust Score on every brief with ClaimChip citations and source lineage
- Intelligence Grades (A to F) per competitor
- 5 primary + 5 secondary competitors
- Weekly auto-briefs every Monday
- 25 deal briefs per month
- CRM sync: HubSpot, Salesforce, Pipedrive, Zoho
- HubSpot deal card + Add to deals
- Gong: auto-flag competitor mentions in sales calls
- Pre-call meeting briefs: 30-second deal prep before every meeting
- 30-day intel stream
- Funding, M&A, and exec-move signals
- Public company filing alerts
- ProductHunt launch monitoring
- 3 pre-configured alert rules
- Brief sharing
- Word export
- Action tracking checklist
- Slack brief delivery, Teams, email alerts
- 2 products, 5 seats + unlimited viewers
Growth
Less than 3 hours of a freelance CI consultant per month.
$3,990/yr (save ~17%)
For PMM and GTM leaders who need deal-level intelligence. CRM ingestion, per-deal risk scoring, battlecard versioning, win-loss intake.
- Everything in Starter
- Multi-model verification: every brief checked across 3 independent AI models
- Knowledge Graph: every signal reconciled into one structured graph
- Ask KIQ: multi-turn conversations grounded in your Knowledge Graph
- Brief Coverage Score on every brief
- Persona-aware nudges for PMM, AE, Enablement, Strategy, CI, and C-suite
- 8 primary + 17 secondary competitors
- Unlimited deal briefs
- Predicted Moves: what competitors are likely to do next
- Deep Research: 2 sessions per month
- Win/Loss pattern synthesis
- Technology adoption signals
- Multi-platform buyer review intelligence
- Community sentiment monitoring
- GitHub engineering velocity: releases, commits, open issues
- Status-page reliability signals cited in battlecards
- Executive change + strategic move alerts
- Unlimited custom alert rules
- Historical competitive trend analysis
- AI threat scoring per competitor
- 90-day intel stream
- Win/loss trend dashboard
- Deal Risk Score on every active deal
- Live deal nudges to Slack DM and your CRM
- Bi-directional CRM sync: deal-risk score writes back to HubSpot and Salesforce
- Competitor comparison matrix
- Per-competitor Battlecards
- PPTX export
- REST API + signed webhooks
- Financial metrics: revenue, margins, growth rates
- Investor signal momentum on public competitors
- Competitor pricing change alerts
- 13-week pricing change history
- Zendesk + Intercom integration
- Google Drive (you pick the files)
- 5 products, 12 seats + unlimited viewers (extra seats at $49/seat/mo)
Pro
Less than one analyst-day per month.
$7,990/yr (save ~17%)
For PMM and GTM teams at companies where the CFO reads the board deck. SEC filings and earnings calls, knowledge-graph search, board-report exports, multi-model verification.
- Everything in Growth
- Premium intelligence synthesis on every brief
- 10 primary + 40 secondary competitors
- Unlimited products, 30 seats + unlimited viewers (extra seats at $49/seat/mo)
- Unlimited Deep Research
- Earnings Call intelligence
- SEC EDGAR financials: 10-K and 10-Q metrics with citation
- Pricing Impact Analysis: deal-cross-referenced narrative on every pricing change
- 52-week pricing change history
- Strategy Matrix: AI-built competitive matrices on demand
- Salesforce sidebar widget (coming soon)
- Sales Playbook Generator
- ICP intelligence
- Competitive landscape positioning map
- Per-competitor Battlecards with pricing and earnings intel
- Pipeline risk dashboard with revenue-at-risk
- Reverse competitive discovery
- Quarter-over-quarter trend narratives in board reports
- Own-company financial context in board reports
- Board / exec report generator
- Governance dashboard with 30-day audit trail
- Competitive battle room
- Unlimited intel stream history
- Multi-workspace organizations (up to 5 workspaces)
- Custom brief branding
- Coming soon: SSO / SAML
Need something custom? Contact us
What changes when competitive intelligence runs on autopilot
Reps walk in prepared
Deal briefs with objection handlers and proof points, pulled in 30 seconds, not 30 minutes of Slack archaeology.
Monday morning pulse
A competitive brief lands in Slack every week. Leadership, product, and sales start the week on the same page.
20 minutes to first value
Connect your stack, add a competitor, get a full brief. No procurement, no IT ticket, no services project.
Integrations by plan
- Free & Starter
- HubSpot · Salesforce · Pipedrive · Zoho CRM · Notion · Confluence · GA4 · Klaviyo · Semrush · G2 · Clearbit · Slack alerts · Teams alerts · Email
- Growth & Pro add
- Google Drive · SharePoint · OneDrive · Dropbox · Box · Gong · Zendesk · Intercom · REST API · Webhooks · Zapier · Make · Pro: SEC EDGAR filings
What does your current research cost you?
See how quickly KeystoneIQ pays for itself.
Your current cost (at $100/hr)
$1,200/mo
You save with Starter
$1,051/mo
KeystoneIQ replaces manual research with automated weekly briefs, synthesizing 20+ signal types weekly across your competitive landscape.
Compare plans at a glance
| Feature | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| Competitors tracked | 1 | 10 | 25 | 50 |
| Weekly briefs | — | ✓ | ✓ | ✓ |
| Deal briefs / month | — | — | 25 | Unlimited |
| Per-competitor battlecards | — | — | ✓ | ✓ |
| Ask KIQ (chat with your CI) | — | — | ✓ | ✓ |
| Deal Risk scoring | — | — | ✓ | ✓ |
| Pipeline Risk dashboard | — | — | — | ✓ |
| CI ROI / renewal-ready reporting | — | — | — | ✓ |
| Competitive landscape map | — | — | — | ✓ |
| Earnings call intelligence | — | — | — | ✓ |
| Board reports with QoQ trends | — | — | — | ✓ |
| Knowledge Graph | — | — | — | ✓ |
| Intel history | 14 days | 30 days | 90 days | Unlimited |
| CRM writeback (HubSpot / SF / Pipedrive / Zoho) | — | ✓ | ✓ | ✓ |
| Gong call intelligence | — | ✓ | ✓ | ✓ |
| Slack / Email digest delivery | — | ✓ | ✓ | ✓ |
| Data export (CSV / DOCX / PPTX) | — | ✓ | ✓ | ✓ |
| Extra seats add-on | — | — | ✓ | ✓ |
Growth is our most-used tier: the right balance of CI depth and workflow integrations for modern mid-market PMM and GTM teams.
Frequently asked questions
- Do I need a credit card to start?
- No. Every new workspace starts with a 14-day free trial, no card required. You get full Growth features: 25 competitors, per-competitor Battlecards, Ask KIQ, Deal Risk Score, unlimited deal briefs, Knowledge Graph, and Slack/email delivery. After 14 days, pick a plan that fits.
- What happens when my trial ends?
- Your workspace scales back to 1 competitor and intel stream with 14-day history. Your trial briefs and data are preserved. Add new data to refresh your brief anytime, or upgrade for weekly auto-refresh, CRM sync, and deal prep.
- How quickly do I get my first brief?
- Your first competitive brief is typically ready within minutes after adding a competitor. Subsequent refreshes are even faster since we cache context. Deal briefs generate in under two minutes.
- Which CRMs do you connect with?
- KeystoneIQ connects with HubSpot, Salesforce, Pipedrive, and Zoho CRM. CRM sync is available during your 14-day free trial and on all paid plans. Deals sync automatically and briefs attach to open opportunities.
- Can I cancel or downgrade anytime?
- Yes. You can downgrade to Free at any time and keep all your data. If you cancel, your data is preserved for 30 days so you can export or resubscribe.
- Do I need to bring my own API keys or data sources?
- No. Over 20 competitive signals (reviews, news, pricing pages, community sentiment, company data, and more) are bundled and work out of the box. Growth and Pro plans add multi-model AI verification for higher accuracy. Optional premium data connectors are available in Settings for teams with existing contracts, but are never required.
- What's in a competitive brief?
- Every brief includes an executive summary, deal-ready intelligence with specific talking points, objection handlers, prioritized recommended actions, and cited evidence sources, structured so your team can act immediately, not just read a report.
- Do you offer annual billing?
- Yes. All paid plans offer annual billing at approximately 17% savings. You can switch between monthly and annual billing from Settings → Billing → Manage subscription.
- Is my data secure?
- Yes. All data is encrypted at rest and in transit. Workspaces are isolated with row-level security. CRM tokens are encrypted with a separate key. We don't use your data to train AI models. See our security documentation at /docs/security.
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