# One-page sales battlecard: [Competitor]

_Keep each block to its budget or the page stops being one page. Undated cards get second-guessed mid-call; date every version._

## 1. Verdict  
_2 sentences_

- We win when [buyer situation].
- We lose when [buyer situation].

## 2. Landmines to plant  
_3 questions the buyer asks the competitor_

- Ask them: [question].
- Ask them: [question].
- Ask them: [question].

## 3. Their pitch against us  
_3 pairs_

- They say: [line]  /  We say: [counter].
- They say: [line]  /  We say: [counter].
- They say: [line]  /  We say: [counter].

## 4. Top three objections  
_3 pairs, responses of 2 sentences_

- Buyer says: [objection]  /  Response: [2 sentences].
- Buyer says: [objection]  /  Response: [2 sentences].
- Buyer says: [objection]  /  Response: [2 sentences].

## 5. Pricing and packaging reality  
_3 bullets + date + source_

- List price: [x].
- Gates: [what is behind which tier].
- Discounting: [what happens under pressure].
- Verified [date], source: [link].

## 6. Proof  
_2 win stories with the buyer's stated reason_

- [Win story: who, size, why they chose us over them].
- [Win story: who, size, why they chose us over them].

## 7. Freshness line  
_1 line_

- Last verified [date] by [owner]. Changed since last version: [one line].

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Template: keystoneiq.ai/battlecard-template (free, no signup). Guide: keystoneiq.ai/blog/the-one-page-sales-battlecard-template-for-2026